Il 2003 è un anno molto importante perché vengono pubblicati due documenti che chiariscono il contesto in modo inequivocabile.

Il primo è

The purpose of this report is to help investors make better informed decisions regarding automotive company stocks in light of emerging ‘carbon constraints’ policy measures designed to mitigate climate change by limiting emissions of carbon dioxide (CO2) and other greenhouse gases. This report explores how carbon constraints in global automotive markets may affect value creation in 10 leading automotive companies between now and 2015, a timeframe in which major technological and policy changes are possible. The Original Equipment Manufacturers (OEMs) assessed are BMW, DaimlerChrysler (DC), Ford, GM, Honda, Nissan, PSA, Renault, Toyota and VW, the world’s largest independent automotive companies. The geographical scope of the assessment is the United States, European Union and Japanese markets, which together account for nearly 70 percent of current global sales. Chapter 1 describes recent developments and policy impacts around the climate change issue in the United States, the European Union and Japan. The chapter also explains how climate change may impact important value drivers and create new management challenges. Chapter 2 outlines the most likely technology options available to OEMs to respond to carbon constraints. Because it is not clear which technology option(s) will emerge as winner(s), this chapter also identifies strategic partnerships between OEMs that might point to future changes in the industry’s structure.
By World Resources Institute and
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New Study Forecasts Competitive Re-Alignment In Global Auto Industry è invece un articolo dell’epoca che contestualizza il clima “culturale”.

Il suo obiettivo è ridurre il rischio degli investitori tradizionali rispetto alle limitazioni di carattere ambientale cui va incontro il settore automobilistico. Vengono esaminati i dieci principali produttori di automobili per comprendere la loro specifica situazione.

In questo documento viene quindi analizzata una componente di quella che, in seguito, sarà definita materiality nella parte non finanziaria del bilancio. Cioè la dichiarazione in cui le aziende comunicano quali sono i rischi per la propria esistenza e il proprio sviluppo derivanti da fattori esterni e interni come ambiente, situazione politica dei paesi di sbocco dei propri prodotti e dei paesi in cui si trovano i propri fornitori, rapporti con i dipendenti e condizioni di lavoro all’estero, piuttosto che variabilità delle materie prima piuttosto che delle risorse finanziarie. In altre parole tutti quegli elementi importanti (mateliality) per il futuro dell’azienda.

Il secondo, forse altrettanto importante, ma per un motivo diverso è

What is the Pharmaceutical Shareowners Group (PSG)? The Pharmaceutical Shareowners Group (PSG) is an international grouping of fourteen institutional investors that have significant exposure to the pharmaceutical sector (see www.pharmashareownersgroup.org).1 PSG is concerned that the sector has faced extensive public criticism over the last five years, with potential negative impacts on its reputation and licence to operate. While this criticism has spanned many issues, including drugs pricing in the USA and allegations of misconduct in areas such as clinical trials and marketing, a key issue has been the sector’s response to the HIV/AIDS pandemic and wider public health crisis in emerging markets. PSG has a particular interest in the impact of this issue on long-term shareholder value. In March 2003, the group launched the Investor statement and framework on pharmaceutical companies and the public health crisis in emerging markets (see Appendix 1), which outlined our understanding of best practice based on extensive interviews with specialists from both within and outside the pharmaceutical sector. The aim of the statement and framework was to encourage companies to ensure that they were fully briefed about the risks stemming from the public health crisis in emerging markets and also to assess how well companies were managing these challenges. PSG has since met with seven global pharmaceutical companies to assess their responses and performance against the framework.2 We are grateful to these companies for the valuable insights that these meetings provided. What does PSG want to achieve? PSG members want to protect the long-term value of their investments. To this end PSG thinks it is important for investors to understand the business impact of the crisis and encourage companies to adopt best practice where this can protect long-term shareholder value. PSG does not presume to micro-manage companies and does not offer ‘one size fits all’ prescriptions: we fully endorse the importance of management deciding how to implement companyspecific solutions that are consistent with good practice standards. Where companies are faced with demands that are not in the interests of shareholders, PSG also thinks it important that this is made clear both to company management and also to other stakeholders.3 Why is the public health crisis in emerging markets an issue for institutional investors? There have been marked shifts in societal perceptions of pharmaceutical companies following the lawsuit involving 39 pharmaceutical companies and the South African government in March 2001 and the negative publicity surrounding the WTO TRIPs negotiations in 2003. A view has emerged that pharmaceutical companies have not been playing their part in tackling the public health crisis. PSG was concerned that this negative perception could have a significant impact on the sector’s reputation and licence to operate with potential effects on its ability to defend the case for strong patent protection globally and to sustain ‘premium’ pricing in industrialised markets. This view has been echoed by companies, many of which argue that a proactive response to the crisis is justified for several bona fide commercial reasons. These include: • Defending the ‘social contract’ between governments, society as a whole and pharmaceutical companies, upon which intellectual property law and future innovation depends; • Limiting the potential for emerging market countries to opt out of or otherwise weaken international patent treaties; • Protecting company reputation and licence to operate with potential impacts on pricing power in the USA and other lucrative markets; • Building political goodwill to help secure future markets; • Improving stakeholder relations; • Enhancing employee morale and recruitment prospects.

voluto da un gruppo di investitori internazionali nel settore farmaceutico, Pharmaceutical Shareowners Group (PSG), preoccupati per la reputazione delle aziende che finanziano. Il motivo sono le polemiche e lamentele della clientela e delle associazioni di consumatori, a partire dal prezzo dei medicinali stessi ma in particolare sulla gestione dei farmaci in Sud Africa per la cura delldell'”HIV/AIDS pandemic”. I

PSG members want to protect the long-term value of their investments. To this end PSG thinks it is important for investors to understand the business impact of the crisis and encourage companies to adopt best practice where this can protect long-term shareholder value.

PSG was concerned that this negative perception could have a significant impact on the sector’s reputation and licence to operate with potential effects on its ability to defend the case for strong patent protection globally and to sustain ‘premium’ pricing in industrialised markets.

Si tratta di un caso emblematico che esemplifica perfettamente come le tematiche ESG incidono sui destini di un’azienda o di un gruppo di aziende

È con la preparazione di questo documento nel 2003 (la pubblicazione avverrà nel 2004) andiamo dritti dritti al 2004. Prossima fondamentale tappa del nostro viaggio.

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